DIA Holding, an international construction management holding, has announced a long-term strategic partnership with UFC legend Khabib Nurmagomedov. The cooperation will include a series of joint projects in the UAE, beginning with LuzOra Residences, a premium development in the Dubai Islands area.
The company said the partnership is based on shared values including discipline, responsibility, and a commitment to results.
Commenting on the announcement, Farukh Kurbanov, founder of DIA Holding, said:
“For me, every completed project is a victory. We deliver every development on time and in full, and that requires tremendous willpower and discipline. In this, we are very similar to Khabib. He is an undefeated champion, and his approach has proven effective both in professional sport and in business. These are the qualities of a true leader, and this is exactly the kind of partner I have always wanted to see in DIA Holding.”
Khabib Nurmagomedov also commented on the partnership, highlighting the importance of trust and shared principles:
“W
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