A Concierge Approach to IVF and Surrogacy
In the rarefied world of ultra-luxury, there is a quiet but profound shift taking place. The same individuals who expect bespoke, exclusive experiences in travel, finance and bespoke services are now seeking the same level of refinement in an intensely personal domain: family creation.
Enter IMA ART Fertility, the Beverly Hills–based Fertility Maison, pioneering what insiders now call haute fertility — a meticulously curated approach to IVF and surrogacy designed for private clientele and family offices. This luxury fertility concierge is available by appointment, accepting a limited number of clients. Led by Co-Founders Michelle Tang and Ron Sonnenberg, they have designed a boutique fertility suite. Operating far beyond the confines of traditional clinics, the firm has created a new category of service: white-glove fertility delivered through a Beverly Hills concierge.
For a growing number of ultra-high-net-worth private clients, fertility is no longer merely a medical journey. It is part of legacy planning — and increasingly, it demands the same level of discretion, governance and expertise as wealth management.
The Emergence of Haute Fertility
In modern fertility care, luxury is defined not by excess, but by discretion, expertise and the ability to orchestrate complex reproductive journeys with clarity and precision.
IMA ART Fertility has brought that philosophy to reproductive medicine by introducing a concept never seen in the sector: the Fertility Maison. The company describes itself not as a traditional surrogacy agency, but as a fertility family office, overseeing every element of a client’s path to parenthood with strategic coordination and absolute discretion.
From IVF planning and embryo testing to surrogate matching and reproductive legal counsel, each journey is curated through a carefully vetted network of specialists.
Haute Fertility is a new model of boutique IVF and Surrogacy designed for individuals whose time, privacy and access to assisted reproductive technologies (ART) and the best reproductive endocrinologists ensure maximised outcomes.
Clients accustomed to the governance structures of private banks and family offices are applying similar expectations in creating the next generation. IMA ART Fertility has responded by reframing IVF and surrogacy as part of a broader luxury fertility experience.
A Beverly Hills Fertility Concierge Unlike Any
Unlike conventional fertility agencies, which often operate through large administrative teams, IMA ART Fertility offers a founder-led concierge model.
Co-Founders Michelle Tang and Ron Sonnenberg personally guide clients through each stage of the process, ensuring continuity of care and highly tailored services.
This approach reflects a simple belief: that fertility journeys should feel curated rather than mass-market and transactional.
For international clients arriving for fertility treatment, the experience begins the moment they depart for California. Private transfers, luxury accommodation and discreet introductions to world-leading reproductive specialists are seamlessly woven into a broader Beverly Hills experience that includes wellness treatments, exceptional dining, and private shopping along Rodeo Drive.
The objective is not extravagance for its own sake, but an environment where clients can navigate a complex cross-border medical and legal journey with minimal stress and personalised founder-led assistance.
Discreet Fertility for a Global Clientele
The modern fertility landscape has evolved dramatically over the past 1-2 decades. Today, clients come from different continents, professional sectors and family structures. But what unites these clients is a shared expectation: privacy.
For public figures and families of extraordinary wealth, the ability to navigate fertility treatments confidentially is invaluable. IMA ART’s boutique structure allows the firm to work with a limited number of clients each year, ensuring personalised attention.
This highly selective model has become the defining characteristic of IMA ART’s haute fertility. The IMA ART journey is not scaled for volume — it is curated with a level of savoir-faire reserved for personal excellence. At its core, Haute Fertility rests on three principles: discretion, strategic coordination, and access to leading reproductive specialists.
White Glove Surrogacy
Among the services offered, white glove surrogacy has become one of the most sought-after.
Surrogacy often involves a complex interplay of medical, legal, and emotional considerations. IMA ART Fertility approaches the process with the same rigor and care that defines its concierge philosophy.
Potential surrogates undergo extensive medical and psychological screening, ensuring alignment between clients and gestational carriers.
Once matched, the firm coordinates every stage of the journey — from embryo transfer to prenatal care and delivery — through its network of reproductive endocrinologists, legal specialists and clinical psychologists.
The goal is a process that is both ethically sound and operationally seamless.
For private clients, this means fewer uncertainties and a clear roadmap toward parenthood.
Legacy Planning
Within IMA ART’s elite fertility services is what many insiders refer to as executive surrogacy — part of a broader movement sometimes described as C-suite fertility, where international principals approach family building with the same strategic planning applied to their family offices and legacy.
For principals whose lives are defined by international movement and significant responsibility, building a family can present unique logistical complexities. Surrogacy offers a pathway that accommodates these
Read more from original article, all rights reserved The Rise of the Fertility Family Office in Beverly Hills
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